Rangefinder Magazine - Marketing Issue (June 2013)

Condition of Item:

Good

Publisher:

 

Weight:

9.3 oz +/-

Lot:

TAV  - B28

Dimensions:

10.75 x 9.5 x .25  inche +/-

ISBN or ID#

071896572240

Notes:

 

     FEATURES

    42   Photographers You Should Know
           Jonathan Auch is street photography's Renaissance Man.   A profile on how he made it to the top of his game. 
    By Harrison Jacobs

    ' 54     Do: Cliff Mautner & Susan Stripling
    The photo diary of two celebrated wedding '-photographers—who got married to each 01 'ByJacquelineTobin

    THE MARKETING ISSUE

    48   10 Years at WPPI, 20 Years in Business, 40 Years Old
    A lesson in reinventing your brand, your photography—and yourself. By Jerry Ghionis

    60   Social Butterflies
    Three photographers describe how a particular social media platform brought in mega clients. By Brienne Walsh

    70   Creating a Balanced Brand
    The right way to market to same-sex couples. By Harrison Jacobs

    78   Destination: Vacation Photography
    For photographers living in resort cities, marketing family portraits to vacationing broods is a no-brainer. By Sarah Kinbar

    86   Photography Business Secrets
    An book excerpt from the popular title written by PhotoMint founder Lara White and released this year. By Lara White

    92   Jana Williams' Social Media Ascent
    A lesson in building business buzz—from a photographer with 27,000 Facebook followers. By Jessica Gordon

    100   Fresh-Pressed Products
    A round-up of the best customizable paper, wood, albums and more to entice clients with. i By Theano Nikitas

    COLUMNS

    28   Digital Guru
    The increasing popularity of pocket cameras among pros. 
    ByJohnRettie

    3O   Light Reading
    The iconic, candid imagery of Steve Schapiro and Harold Feinstein.
    By Jim Cornfield

    34   Legal Lens
     
    The wisest (and most legal) ways to market your work.
    By Victor S. Perlman

    -36   From the Cubicle
    By specializing in one area of photography, you can become the best in your genre. By Jason Groupp

    108   RF Cookbook
    Zabrina Deng reveals the stories behind five images from her new fashion portfolio. ByJacqueline Tobin s                   .

    112   First Exposure: Beauty Box Photo 3.0
    An in-depth review of the retouching software from Digital Anarchy.
    ByStanSholik .                           •

    118   DSLR Video
    Compiling a proper production book to better plan and organize video shoots.
    By Ibarionex Perello ;(

    130   Photo Finish
    Davin Ellicson's passion for Romania shines in his latest work.
    By David J. Carol '"

    DEPARTMENTS

    12   Insight
    By Jacqueline Tobin

    14   From the WPPI Director
    By Jason Groupp

    22   Focus
    Compiled by Wendell Benedetti

    129   Ad Index


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